How to make Instagram work for your beauty business

If you’re just starting out in the beauty industry or are a bit confused about social media marketing then this blog series is here to help you out! We’ll be going over how each social media platform can help you grow your business and look at some of the top accounts to show you the type of feed they’re using. 

The low down on Instagram

As of January 2020, Instagram reached 1 billion users! That’s a potential one million people to see your content and consider themselves a client of yours. It’s important to remember though that Instagram is a visual platform so you’ll need to make sure that your feed is looking high quality and clean. 

Whilst there’s 1 billion people who could potentially be a client of yours, you’re also in competition with a lot of them. Instagram is incredibly competitive but with our tips, you’ll be able to contend with the best of the accounts.

Your feed

Your feed (or profil page) on your Instagram account is arguably one of the most important pages. When someone clicks on your name, it’s the first thing they’ll see and you’ll have less than 4 seconds before they decide to stay or click away. To prevent people clicking off, here’s some tips to make sure your feed is as aesthetically pleasing as possible:

1. Pick a colour

When you’re first starting out, it can be tempting to try as many colours as possible to make it look shiny and attractive, but Instagram users tend to prefer cohesive feeds that are simple to understand yet engaging. If you have a logo already, we advise that you use your logo colours to base your feed around and keep the rest of the pictures as neutral as possible.

@eyebrowlady_glasgow

2. Make your story highlights *aesthetic*

Story highlights are great ways of putting essential information on your feed such as FAQ’s, Price Lists, Portfolio’s, etc., whilst making it easy to find. Story highlights are also one of the first things people will see when clicking onto your page so make sure they match your branding and feed! A great website to do this on is Canva. If you type in ‘Instagram Story Headings’, loads of customisable and free templates will appear for you to choose from.

3. Hashtags (#)

Hashtags are one of the most important factors when growing any social media platform. They act as keywords that people can search for and posts that have used those hashtags will be shown to them, so it’s important that you use them! Instagram allows for 30 hashtags per post so don’t waste any of them! 

You can use a hashtag generator to help with this. Ideally you want to be using hashtags that have millions of searches and tags to them as they will be shown to a wider audience (we use Ingrammer as it tells you how popular a hashtag is and also counts them for you and then allows you to copy and paste that directly onto your post. https://ingramer.com/tools/instagram-hashtag-generator/).

4. Make sure you’re interacting!

Networking is a powerful tool, especially in the beauty industry! Make sure you’re interacting with other accounts in your industry by liking and commenting on at least 5 posts a day. It will help to boost your own engagement and advertise your page if people see your comments.

5. What value does your account provide?

You need to be considering what your page is offering compared to all of the others out there. If you’re using it to advertise your business, think about what your clients would like to see from you. Consider posting short videos of some of your treatments, what products you use etc.

6. Get a scheduler!

Out of everything, posting regularly is going to have the biggest and best impact on your page. Facebook Creator Studio is free and allows you to post on both your Instagram and Facebook pages. Dedicate an afternoon a week to content creation, get your pictures edited, captions and hashtags written out and get them scheduled. Then you don’t have to worry about it for the rest of the week besides interacting.

Overall, I think that the best advice you can take away from this, is to keep it simple. Make sure the information on your page is easy to find and the colour scheme is simple and pleasing to the eye and make sure your content goes up regularly, and you’ll be growing your audience in no time!